Retail design.
Production support.
Operational insight.
More about us.
We are a retail design agency in London, developing imaginative retail displays to support the commerciality and image of a variety of brands, small and large.

We specialize in store displays, eye catching windows, facades, store environments, POS and any 3D retail sales tools.

All our work is conceived in a bespoke way, structured around your brand and your business in order to inspire your customers.

We're not just 'Creatives'. We spend time learning about you and the details of how you operate on a practical level before we ever put pen to paper.

Good design is not just pretty; rather, it delivers on clear business objectives and can target specific market and competitor behavior.

To do that well for you, we need to understand the detail of how your business, your product and your customers interact.

We have strong manufacturing expertise and knowledge. We provide production ready build specs, rationalized in their solutions, ensuring we deliver both imagination and simplicity at the same time.

We have a strong supplier base and we can liaise with contractors to help make sure projects are executed properly and also ensure developments that may occur during the manufacturing stage are taken correctly into account.

Founded in London in 2012 by Toby Sanders, Visualpractice works closely with retailers to develop environments and 3D retail solutions. Visualpractice spans both creative and technical aspects of design, and can oversee the successful implementation of projects liaising with manufacturers and contractors as required.

Toby worked in-house at leading international retail brands Giorgio Armani (00-04), Mandarina Duck (04-05) and Habitat (05-08) developing retail environments, displays and selling tools across fashion, accessories and home. Toby has since worked agency side at Millington Associates in London (09-12), liaising with a multitude of luxury clients steering design and production teams to deliver successful 3D VM and interior solutions.

Toby's knowledge of manufacturing techniques, a practical and operational outlook and a retailers instinct inform a flexible and imaginative creative approach.

Toby also owns and produces TOBYhouse a brand of imaginative home and office accessories products. See

We hope you have liked what you've seen here. Please get in touch with any questions or queries:


+44 (0)7795 528 082

London N16

Click the "Contact Us" button to send an email directly.

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